IRONFORGE
Elite Personal Training

Limits

Stop wishing. Start working. Professional coaching designed to sculpt your physique and forge an unbreakable mindset.

DISCIPLINE • STRENGTH • GRIT • NO EXCUSES •DISCIPLINE • STRENGTH • GRIT • NO EXCUSES •DISCIPLINE • STRENGTH • GRIT • NO EXCUSES •DISCIPLINE • STRENGTH • GRIT • NO EXCUSES •DISCIPLINE • STRENGTH • GRIT • NO EXCUSES •DISCIPLINE • STRENGTH • GRIT • NO EXCUSES •DISCIPLINE • STRENGTH • GRIT • NO EXCUSES •DISCIPLINE • STRENGTH • GRIT • NO EXCUSES •DISCIPLINE • STRENGTH • GRIT • NO EXCUSES •DISCIPLINE • STRENGTH • GRIT • NO EXCUSES •

The System

Forged in
The Fire

Generic plans get generic results. My hybrid coaching system combines data-driven programming with primal intensity.

Hypertrophy Protocol

Customized split routines designed to maximize muscle fiber recruitment and recovery windows.

Fueling Strategy

  • Macro Calculations
  • Meal Timing
  • Supplement Stack
  • Cheat Meal Guide

Data Driven

Weekly check-ins and progressive overload tracking via our dedicated app.

Wolfpack

Join a private community of high-performers. Iron sharpens iron.

PROOF

Real Results

Don't Just
Take My Word

Numbers don’t lie. See the difference that a structured, science-based approach makes. No crash diets, no magic pills—just hard work and the right strategy.

12 Weeks
Average Time
-15%
Body Fat
After
After
BeforeBefore

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Invest In Yourself

Choose Your Path

App Only

$49/month

For the self-motivated. Access my full workout library and nutrition database.

  • Full Workout Library
  • Macro Calculator
  • Video Form Guides
  • Community Access
  • Monthly Program Updates
  • Weekly Check-ins
  • 1-on-1 Coaching
  • Custom Meal Plans
Most Popular

Hybrid Coaching

$199/month

The sweet spot. A custom plan with accountability to keep you on track.

  • Everything in App Only
  • Customized Training Split
  • Bi-Weekly Check-ins
  • Form Correction (Video)
  • Direct Chat Support
  • Adjustments based on progress
  • 24/7 Concierge Support

Elite 1-on-1

$499/month

Full immersion. I manage every aspect of your fitness and lifestyle.

  • Everything in Hybrid
  • Weekly Zoom Calls
  • Daily Accountability
  • Full Meal Planning & Shopping Lists
  • Supplement Protocol
  • 24/7 Priority Access

30-Day Money Back Guarantee on all coaching plans

THE ARCHITECT
Coach Profile
Head Coach
Alex "Iron" Mercer

Building Bodies,
Breaking Limits.

"I don't believe in shortcuts. The fitness industry is full of fake promises and magic pills. My philosophy is simple: Primal intensity meets modern science.We track the data, we lift heavy, and we eat to perform. If you're ready to suffer for your success, I'm ready to lead you."

Certified Expert

NSCA CSCS & Precision Nutrition L2

Proven Track Record

Over 10,000 sessions delivered.